Walking around Mykonos I came across a unique store which I couldn’t help myself from exploring! At the beginning it seemed as if it was an amazing computer graphic artist owning it but all the art was done by hand.
The hand of the up-and-coming Hungarian multi-disciplinary talented human being Anna Oláh!
Anna started as a high-quality leather bag and accessory brand designer in 2012 and quickly established herself as a cornerstone of the Hungarian fashion scene.
By 2018, the brand had evolved into a full lifestyle label, offering a curated range of clothing, fashion accessories, sunglasses, home decor, and art prints, all united by a timeless, wearable art aesthetic. Anna and her team partner, art director András Waldro, seem to evolve in rapidly year by year.
In 2023, the brand Anna Amelie made its international debut on the iconic island of Mykonos in Greece, a destination celebrated for its luxury fashion, vibrant nightlife, and effortless Mediterranean chic.
The Mykonos boutique perfectly captures the brand’s essence, offering sophisticated yet playful resort wear and accessories crafted for sun-drenched days and glamorous island nights. With the Mykonos expansion, Anna Amelie continues to champion individuality, creativity, and self-expression, whether in Budapest, Mykonos, or wherever the journey leads next.
Her collabs with big brands are multiple. As part of the one-time ANNA AMÉLIE x EKE ANGÉLA Sleeping Theatre, a large-scale, immersive performance featured in the prestigious Budapest Spring Festival, Estée Lauder launched an exclusive product campaign. Blending performance art, fashion, and beauty, the collaboration created a unique sensory experience that highlighted the shared values of self-expression, femininity, and transformation.
The presence of Estée Lauder added a luxurious beauty dimension to the event, making it a standout moment in both the cultural and brand landscape. Coca Cola was another immense collab. She even designed a limited edition product line for FEEL FLUX. Samsung, 1664 Blanc, Kékajtó wine, AIA HOME collection & ceramics, George Freedom mini collection design, Sketchers, Mojo Bluetooth speakers, headphones, and phone cases featuring Anna’s graphics, Nyx Cosmetics, Levi’s, Mazda, Don Julio, Tisja shoes, etc …
Her drawings are even hanging on the walls of Queen’s Court Hotel Budapest, elevating the contemporary and international vibe of the hotel. But my personal favorite is her live performance where she created a large-scale drawing onthe Katona József Theater’s display window.
When she’s not immersed in designing, Anna continues to explore the world through curiosity and passion. Bold, intuitive, and unapologetically herself, she approaches life as an ongoing experiment creatively, emotionally, and intimately. Whether in the studio or beyond, her energy is driven by a deep connection to self-expression, sensuality, and the beauty of being fully alive.
ANNA AMÉLIE is more than fashion; it’s an experience. Through hands-on workshops, participants can design and personalize their own bags and garments, immersing themselves in the brand’s creative world. In 2021, the brand opened its flagship store in Budapest, a vibrant showroom and studio space that embodies the ANNA AMÉLIE spirit in the heart of the city.
Go get therefore your fair share of her art, just because you are worth it!
