Young creatives take over billboards across London with Tate Collective

Responses to Urvashi - Staged Portrait, Gulmohar Park, Delhi by Sheba Chhachhi at Seven Sisters. Image courtesy Tate and Jack Arts.

Since 10 August, billboards across London are taken over with new artwork created by young artists, showcasing the talents of the UK’s emerging arts scene. Following an open call by Tate Collective – Tate’s membership scheme for 16 to 25-year-olds – members were invited to submit work in response to seven artworks in Tate’s collection, available to visit for free in Tate’s galleries.

For two weeks this summer, Londoners will be able to view selected entries alongside the works that inspired them, across seven billboards in Camden, Hackney, Haringey, Islington, Lambeth, Southwark, and Walthamstow. The display has been made possible thanks to media space kindly provided by creative street advertising agency Jack Arts.

The Tate Collective open call was launched to support creativity during this challenging time, particularly for younger artists who are just beginning their artistic journeys, with all selected artists paid for the use of their work. Over 800 applications spanning a wide variety of mediums were submitted by 16 to 25-year-olds, ranging from poetry and makeup looks to photography and illustration.

Following much deliberation, a selection of 48 works reflecting the vibrancy and diversity of the capital were chosen by a panel of judges comprising Ibrahim Kamara, Co-Founder, and Editor GUAP mag; Tobi Kyeremateng, Independent Producer and Founder of Black Ticket Project; Soofiya, artist, educator and writer; and Tate curators Nathan Ladd, Aïcha Mechrez and Valentina Ravaglia.

All featured works respond to a range of much-loved artworks from Tate’s collection, including Sir John Everett Millais Ophelia 1851-52, John Martin The Plains of Heaven 1851-3, and John Simpson Head of a Man (Ira Frederick Aldridge?) 1827, currently on display at Tate Britain. Wassily Kandinsky Swinging 1925, Ibrahim El-Salahi Reborn Sounds of Childhood Dreams I 1961–5, Sheba Chhachhi Urvashi – Staged Portrait, Gulmohar Park, Delhi 1990 and Guerrilla Girls from Guerrilla Girls Talk Back, Dearest Art Collector 1986 can all be viewed as part of Tate Modern’s collection routes, available to book online for free at tate.org.uk/visit.

Maria Balshaw, Director of Tate, said

“It is heartening to see immense creativity emerge at such a time of uncertainty for so many. Tate Collective members have engaged with Tate’s collection in ways that are truly inspiring. I hope people all over the city are delighted and surprised by the new work they find in their communities.”

Tobi Kyeremateng, panelist and Independent Producer and Founder of Black Ticket Project said

“Tate Collective ” has provided a great opportunity to enable brilliant artwork created by innovative young people to be shown to the public in a way that wouldn’t have been accessible before. Right now we all need a reason to be hopeful and what better joy than encountering the expression of young creative talent.”

Urja Jain, the artist said

“As a young creative & someone who graduated through a global pandemic, I am very proud and excited about this opportunity to showcase my work across London. While the current pandemic has thrown our lives into disarray and chaos, uncertainty & disappointment have become a part of our daily routine. But unlike Ophelia who drowned in despair, this is an ode to the class of 2020, as we all try our best to stay afloat while the current pulls us down.”

Khaly Nguyen, Head of Marketing at Jack Arts said

“Supporting and celebrating young artists, bursting with creativity and energy is so important. It is an absolute delight to be donating our poster sites to give these wonderfully talented young people a voice on the street, and a chance to provide some much-needed inspiration in our communities right now.”

Alongside the billboard displays, Tate Collective will also run week-long takeovers across their social media channels, showcasing entries, and the artists involved. Full details of the featured artworks can also be found on Tate’s website: tate.org.uk/TCBillboards @TateCollective.

Selected Artists

Rowan Bailey, Marco Bardusco-Brazier, Belenchuk, Clémence Bellier, Li Benedetti, Kiera Brazowski, Nathalie Brough, Jada Bruney, Sophie Bullacher, Saffron Carpenter, Chloe Chenery, Imogen Crossland, Rosie Davis, Rahi De Roy, Dhwani, Rodrigo Domingos, Aminat Durowoju, Betty Esiko, Bruna Fernandes, Jo Fetto, Latoya Fits Okuneye, Urja Gauri Jain, Wesley George, Ksenia Gorokhova. Flora Grant, L. M. Hargreaves, Rosie Haynes, Jessica Ip, Asmaa Jama, Gullu Kandrou, Sophire Kes Fennell, Nilik Khimani, Szymon Kwinto, Riya Mamtora, Dominic Manderson, M. R. Massey, Mia, Kudakwashe Mushangi, Angel My Linh , Rolake Osabia, Astha Patel, Alexis Peng Cheng, Melody Uyanga Ramsay, Savitha Ravi, Millie Robson, Gloria Satsuki, Emily Shanks, Ella Soni, Louis Syed-Anderson, Pranshu Thakore, Amelia D H Tovey, Ellen Warner and Simone Ziel.

Billboard locations

Camden – Royal College Street
Hackney – 130 Stoke Newington High Street
Haringey – Seven Sisters Tube
Islington – Finsbury Park Tube/Wells Terrace
Lambeth – Brixton Academy
Southwark – Peckham High Street
Walthamstow – Walthamstow Lloyd Park/William Morris Gallery

About Tate Collective

Tate Collective is the first free-to-join membership scheme for 16 to 25-year-olds at a national UK museum and is open to people anywhere in the world to join online. Members are able to see any of Tate exhibitions for a fiver and also get discounts in Tate’s cafes and shops, as well as having access to exclusive opportunities and events.

Tate Collective is supported by Jean and Melanie Salata with additional support from Garfield Weston Foundation, The Rothschild Foundation, and Tate Patrons.

About Jack Arts

Jack Arts is the leading creative out-of-home agency in the arts and culture space. An agency with a difference, it runs poster schemes in 11 cities across the UK and produces one of a kind special builds, murals, installations, ambient and experiential marketing campaigns to cause a welcome disruption on the street.

www.jackarts.co.uk
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